Listening 2b Randall's ESL Cyber Listening Lab Homework 23

Web address of listening activity:
http://www.esl-lab.com/adsense/adsenserd1.htm

Listening exercises:

1. Who is the developer of the program, Adsense?
A. a major search engine
B. a marketing sales company
C. a money funding institution

2. Website owners can make money with Adsense by:
A. promoting the ad service to others companies.
B. placing ads for other companies on their site.
C. selling their products through this online ad store.

3. How are the ads distributed?
A. in email or mailing lists
B. through online news groups
C. on Websites

4. Which point about Adsense was NOT addressed in the news report?
A. You can tailor the look and feel of the ads to suit your needs.
B. You are paid based on the number of times people click on the ad.
C. You can see how your account is doing by viewing statistics online.

5. What should you do before you sign up for an account?
A. Read the Terms of Service.
B. Check your Website ranking.
C. Determine if Adsense is cost effective for you.

Score = 80%Correct answers:
1. a major search engine
2. placing ads for other companies on their site.
3. on Websites
4. You are paid based on the number of times people click on the ad.
5. Read the Terms of Service.

Answers to pre or post-listening questions:

I. Pre-Listening Exercises [Top]
Have you ever heard of Adsense? If not, it is one service that allows you to make money online. However, what questions or concerns do you have about making money using the Internet? Is it safe and effective? How do affiliate marketing programs work Write down your ideas before you listen to this short news program on Adsense. This news program is not affiliated at all with the actual program, but only provided as information.

Answer:

No, I have not.  How can I open a shop online? Shall I need to pay for charges to the website?
I think it may be safe and effective. I will find a credible marketing program to join in and talk about concrete conditions with a company which I want to cooperate with.

Vocabulary Exercises:

Welcome to today's news (1)segment, highlighting business opportunities on the Internet. One such opportunity is a (2)program called Adsense from the major search engine, Google. Basically, Adsense is a simple and easy way for Website owners to place (3)discreet ads on their sites as a means of earning income. You simply insert certain lines of code and then receive a certain percentage of resulting (4)income.
What is so nice about this program is that it is very simple and straightforward to implement and (5)maintain. Here are some points you should keep in mind.
First, the program is free to join.
Next, you only have to add a snippet of code to each page to (6) display the ads.
Also, Google serves up ads on your pages that are relevant to your site's content. These ads can also (7) enhance the content and substance of your own pages.
Also, the ads are less noticeable (and (8)annoying) than pop-up or pop-under ads, and you can customize the look, feel, and placement of the ads.
Furthermore, you don't have to deal with advertisers since Google manages the entire program.
Finally, an online log-in area gives you statistics as to the performance of your (9)account.
As you can see, the Adsense program can be (10)beneficial to both sides in allowing advertisers to spread the word about their products and services, while Websites who display the ads can earn money to support their own businesses or interests. Visit the Google Website and read the Terms of Service to learn more about this program and see if Adsense is right for you.

Score = 90%
Correct Answers:
1. segment
2. program
3. discreet
4. income
5. maintain
6. display
7. enhance
8. annoying
9. account
10. beneficial
Key Vocabulary [Top]

discreet (adjective): careful not to attract attention or cause embarrassment

means (noun): method or way

straightforward (adjective): simple, direct, and clear

implement (verb): put into action

relevant (adjective): having some connection to a certain subject

enhance (verb): improve or make better

annoying (adjective): making you feel bothered by or unhappy with something

customize (verb): change something to make it more appropriate or suitable for you

spead the word (idiom): tell or announce something to a lot of people

display (verb): show